We ARE mavericks:
since
its opening in 2005, BEAUTY
CUBE has
probably been the most innovative
independent niche beauty
shop in Europe.
We ARE
contexters:
in
only 6 years, BEAUTY
CUBE pioneered more than 50
niche brands in the Spanish
market and a few in the European
continent; most of them emergent
brands in their
early
stage of development that are established
niche brands now.
We
ARE small but highly influent
entrepreneurs:
NO other
distributor or retailer in Spain has done
such a thing before, ACTING global
and cutting-edge,
and pushing the Spanish beauty scene to International
relevance.
We ARE
undisputable opinion leaders:
Spanish
retailers & distributors use BEAUTY
CUBE
as the main
and discerning
SOURCE of information for brands/trends
and what is cool & the next
thing. Our intention was not to work for free as Creative Directors
for other business, but it happens.
We ARE
cultural analysts:
Shop-cum-editors-cum-coolhunters-cum-brand
agents/curators, BEAUTY
CUBE
is the only
and first
beauty
nicher in Spain able to brainstorm
and edit
TRENDS at the global level & in real time.
We ARE
content editors & context creators:
We
establish cultural connections with
the BRANDS. In BEAUTY
CUBE products and
brands are related to science,
concepts, skin care innovations, trends,
brilliant ideas, up-to-minute
discoveries... communicated and explained
with a smart, forward-thinking NARRATIVE
and a stylish, insider-y MINDSET.
We ARE
'brand-builders' and curators:
we
help the brands to develop
and enhance
its identity and uniqueness in the Spanish
market and beyond. We
construct
a unique story around each brand shaping
its place in the market. All
in BEAUTY
CUBE communicates
that retail
is retaled to the industry of creativity
& knowledge.
We ARE
'facilitators':
the
endorsement of BEAUTY
CUBE decisively
contributes to grown a brand status.
And our signature
handling
of the brands deeply build its market
endurance in the long run.
We HAVE
foresight:
we
are at the forefront of what’s happening
in the industry
and the cultural
landscape. Most
of the brands introduced in BEAUTY
CUBE have become
cult successes
worldwide; we envision brands that
are able
to set a landmark in the
market. Similarly, we
have anticipated the most relevant
skincare/beauty trends well in
advance, conceptualising them in
a transdisciplinar
context.
We ARE
a Third
Space:
some
of the brands introduced by BEAUTY
CUBE have
decided to maintain exclusivity
deals with us
because of OUR 1.extremely
careful handling,
2.high-concept
context and 3.wide reach
in the market, curating niche to bigger
audiences. Three
features that do not come usually
together in retail.
We ARE
skilled editors & communicators:
retailers
and distributors from all around Europe
are using the BEAUTY
CUBE website
as database
for their own business decissions.
We ARE micro-trends & real-time
managers:
standard
niche
has lost interest & relevance, being stuck
& saturated
& uniform.
Today, micro-trends bloom.
But micro-trends
cannot be just thrown out to be managed by
traditional market techniques. For a
micro-trend
to succeed it has to be cared &
managed in a transversal,
totally new way. We have developed
specific strategies in micro-trends management.
We
have
real-time
response & editing capabilities,
reacting quickly and moving on fast &
flexible.
[ Retail
DESIGN
&
CONCEPT
by
Cruz Calvo ]
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