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BEAUTY
CUBE has been planned as an intensity point in the CITY, like auteur restaurants, boutique hotels, concept stores... in
summary, any space designed on the basis of knowledge and creative intent, and likely to be influent
and to reflect contemporary
lifestyle.
BEAUTY
CUBE is a space to be read. The objects
inside reflect the complex contemporary aesthetics, WHERE
empty and ornament-free spaces canNOT be defined by the
sole word minimalisM.
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NAME-DROPPING
(With A Cause)
Each
single object in BEAUTY CUBE
has
a cultural status, and a precise reason to be a part of its interior: Frank Gehry, Naoto FUKASAWA,
Alape, Agape, Jasper MORRISON, DAVID Design, Apple, driade, Vitra, Dornbracht, Danese Milano, Pirelli, Artemide, F.A. Porsche...
are the designers and the firms selected to recount BEAUTY CUBE (all of them
creators of authentic contemporary content).
The ultimate material that supports the
technological aesthetic of BEAUTY
CUBE is CORIAN©
by DuPont
® in
"Glacier White", a material
with astonishing 'atmosferical' value that unmistakably expresses
avant-garde and sleekness.
The traditional window glasses were substituted by colourful interlayered glass, an
architectonic element used often nowadays as a strong AESTHETIC
& TECHNOLOGICAL STATEMENT.
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© Fuco Reyes
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The interior deco of BC conveys the status of the
brands selection. Both (design
and products) ARE EQUIVALENT.
In BC, the info-intensive
orientation is as important as the selected brands
themselves. Again, DESIGN, PRODUCTS
and INFORMATION
correspond to the same level of quality and 'concepting'.
The shop style could be described as a
deliberately 'outsiding' insider space (NO
ATTITUDE HERE). You can come just to try the products or
sip a cup of organic tea (...please,
sit down and feel free to ask), or browsing our web to get extense info
about the products offered or the latest advances and innovations in
skin care. We encourage the customer to make informed decisions.
We named the shop BEAUTY
CUBE as a reference
to the term 'White Cube',
coined by contemporary culture as a synonimous for art galleries (an empty
square white space to be filled with relevant, highlighted 'things').
An avant-gardist CUBE filled with cosmetics related to science,
innovation, creativity, fashion and lifestyle trends...
Retail
Design
and Concept:
Cruz Calvo
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