BEAUTY CUBE
has been praised as the most innovative
& influential
niche beauty shop
in Spain, pioneering
an informed selection of directional,
selective and
hard-to-find
niche brands.
BEAUTY CUBE
introduces
in Spain a highly edited
selection of brands (cult
classics, contemporary
lines
& emergent brands)
developing
the brands' concept in the
Spanish market.
BEAUTY CUBE
has been designed as an 'intensity
point' in the marketplace,
with high-end positioning
and branding
capabilities
(keeping the brands'
momentum and becoming the
spot to look at for
innovative & articulate
beauty content).
We love to discover
new brands and to introduce them
in real
time -very often in their
early cult-building stages.
Our eye is trained
to identify
emergent trends
and to select
significant,
relevant
products. Through our cult/brand-building
capability, unique
in the Spanish market, we are
creating a CONTEXT
(all
in Beauty
Cube is about
contemporary culture and
meta-retail thinking).
We
establish cultural
connections with the
BRANDS. Shop-cum-editor-cum-coolhunter-cum-brand
curator, BEAUTY CUBE
is the ONLY
and FIRST beauty
nicher in
Spain
able to braimstorm
and edit trends
well in advance (others just follow us),
and to TRANSLATE
them into
interesting emergent
brands and trans.disciplinar
beauty content
(re-thinking
niche).
'Retail as
an innovation tool
through commercial niche
media'©
In BEAUTY CUBE,
BRANDS are re-interpreted,
conceptualized, handled
& communicated
as singular creative
and
entrepreneurial
processes.
As AVANT-NICHE©,
some of the outcomes
of our creative
direction in the
BEAUTY MARKET are:
An increased hybridisation
and innovation, a
forward-thinking
narrative (beauty beyond
beauty) and
criteria diversification.
Being GLOBAL
is our mood,
combining luxury
with a cutting-edged,
forward-thinking chic.
Our
presence
and influence goes
well far beyond our geographical
location. Insider
criteria
and
the internet
are our
real and ultimate 'GEOGRAPHY'.
Excellence
and
exceptionality are two
of our main assets.
We try to convey this in the
store context & to
offer it in each of the products
selected.
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BEAUTY
CUBE is an
upscale, fashion-forward BEAUTY BOUTIQUE;
a space edited with INSIDER
criteria, where you may find some of
the most desired and interesting beauty products in the style
world.
The
design-savvy interior of BEAUTY CUBE
is also a style statement:
by
using integrated technological
materials, designer fixtures and
blobject-like objects, the aim is to
INCORPORATE a XVIII century building to
the contemporary
materiality.
The
initial selection of products is focused
in the 3
main TRENDs of the cosmetic market
reflecting wider CULTURAL
and LIFESTYLE
trends:
cosmeceuticals +
natural/eco cosmetics + unisex
products (to
individuals enjoying self-caring,
sel-indulgement and sensuality,
regardless of age and gender).
Cosmeceutical
goes for "cosmetic" +
pharmaceutical", designating functional
cosmetics with a high
concentration of active ingredients.
This word, which started spreading in
the 90s after the success of topical
administration of retinoids,
became more general to apply to all
skincare lines developed by
renowned dermatologists, aesthetic
doctors and plastic surgeons following
up-to-the-moment scientific advances,
using HIGH-TECH ingredients,
formulations and delivery systems.
The new NATURAL and
ORGANIC beauty products (effective,
pure, sensual, sophisticated,
luxurious, HIGH-performing...)
reflect the eco-ethic & organic
chic trend that defines
contemporary luxury and understated
coolness.
NICHE 2.0
In BEAUTY CUBE, we have introduced
the term 'ADVANCED
NICHE' to distinguish it from
'Standard
Niche', a much needed nuance
in this evolved state of the
MARKET.
Advanced Niche
is, essentially, an in-progress
creative
process. It can't be copied neither standardised (well, not
completely!). In this professional
process, BEAUTY CUBE has been able to integrate
the best of classic Niche, challenging
it at the same time, and creating
a new thing
beyond it.
Our intention was never
just to introduce in Spain
cult brands sold in LONDON, PARIS,
NYC, etc (in fact, some
of the brands we carry are not still
available there!).
We wanted to create an
intensity point, an innovation fluid
FROM
SPAIN, which could
participate in shaping the FUTURE
of niche market,
always
evolving.
This also enables us to EXPORT
KNOWLEGDE to others markets,
positioning the Spanish market as an EARLY-ADOPTER.
An essential part of our project is discovering, anticipating
and introducing the most interesting
up-and-coming beauty brands
which bring new ideas & approaches
to the ADVANCED NICHE
scene -as opposed to CONVENTIONAL and STANDARDIZED
niche.
The impact of BEAUTY CUBE in the market goes beyond the
brands lineup. As a cool hunter,
BEAUTY
CUBE INTRODUCES,
EDITS and
CONCEPTUALIZES emergent global trends
and the most interesting innovations
in skin care.
In BEAUTY CUBE product
selection
is
related to Innovation,
Cutting-edge science, Excellence, Creativity, Lifestyle trends, Integrity,
Cultural relevance, Individual artistry,
Performance, Insider-y talent...
Premium scientific advising and a
TRANS-DISCIPLINAR
MINDSET are
main cultural tools to
keep BEAUTY CUBE in the global
cutting-edge and for market
efficiency.
We are first and foremost CONTENT EDITORS,
Market & CULTURAL analysts, MicroTRENDS
managers, and BRAND CURATORS
(oops,
we mean highly professionalised RETAILERS)...
as
a consequence and a way to carry
it out.
BEAUTY
CUBE
is the ONLY beauty nicher
in Spain with an International
presence and resonance, positioned
among the few
and
DIRECTIONAL, trend
setting Advanced Niche Stores
around the world selling premium niche
brands in an advanced & stylish
environment.
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